As Manager of Creative Design at Trading Technologies, one of my responsibilities was brand management and evangelism. We had an established style guide, but it was not widely known. I digitized it via Frontify, which enabled us to easily communicate and distribute brand assets and styles to users across the company, as well as more easily upkeep and evolve the brand. This took a load of fetch-work off the design team’s plate, increased brand awareness, and more quickly evolved the style guide.
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