We created the brochures initially as PDFs, then also on the company’s website.
I created a set of visually consistent diagrams to illustrate the clients’ network conditions before and after implementing TT. I was able to adapt the information well into our brand-standard layouts, typography, and image treatments, helped greatly by previously standardizing paragraph/character/object styles and libraries within InDesign.
We used this project as an opportunity to solidify the meaning of our iconography as indicative of specific product types, rather than abstract qualities of the company.
A goal achieved for the design was formatting it to be equally serviceable as a digitally readable PDF, easily printed at any location by any employee or client, or attractive as a more professionally printed fold-over.
And finally the case study brochures have a visual style that ties them together and is expandable to future entries into the series.
